Insights
Analytics, measurement, AI, and growth from the operator's seat.
Notes from the work: building trusted measurement systems, improving analytics operations, connecting data to growth, and navigating an analytics career as the field evolves.
From the PhD Track to Analytics: Reinventing My Career
How a failed PhD qualifying exam led me to rethink my skills, discover analytics, and build a career in technology.
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The Job I Do Today Didn't Exist When I Started My Career
How analytics work has evolved from reporting into platforms, governance, automation, and AI-enabled workflows.
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How I Used AI to Reduce an Analytics QA Workflow From 60 Minutes to 5
A practical example of using AI to automate repetitive analytics validation while keeping human expertise at the center.
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Why Analytics Roles Are Becoming More Engineering-Driven
Why modern analytics increasingly requires transformation workflows, data quality, governance, and scalable systems alongside reporting.
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GA4, Meta and Shopify Answer Different Questions
Why cross-platform discrepancies are often a matter of measurement perspective rather than one platform simply being wrong.
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When the Problem Isn't Marketing — It's Measurement
Why trustworthy tracking and attribution should be investigated before changing campaigns, audiences, or budgets.
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What Enterprise Analytics Taught Me About Real Business Decisions
Lessons from my first corporate analytics role about clarity, trust, speed, communication, and working with messy real-world data.
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Why Communication Is an Analytics Skill
Technical accuracy matters, but analytics only creates value when people understand the work well enough to act on it.
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