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Case Study 02 · Measurement Architecture
Restore trust in your data.
Rebuilt a fragmented conversion measurement system so analytics, CRM, and paid media platforms could be used for confident optimization.
GA4GTMMeta PixelCAPICRMAttribution
Impact
20 to 50% improvement in reported conversion accuracy
Business impact
Restored leadership confidence and enabled paid media optimization using cleaner conversion signals.
01
The challenge
Conversion counts differed across analytics, CRM, and ad platforms.
Duplicate events were corrupting paid media optimization signals.
Funnel data was inconsistent, leaving no reliable view of lead or purchase volume.
Leadership had lost confidence in reporting across tools.
02
The approach
Audited GA4, GTM, CRM, and Meta Pixel implementations end to end.
Identified trigger and parameter inconsistencies causing double counting.
Re-architected lead conversion and funnel events with consistent logic.
Implemented deduplication across browser and server-side signals.
03
The outcome
Corrected duplicated and inconsistent lead and purchase events across platforms.
Improved reported conversion accuracy by approximately 20 to 50% depending on funnel stage.
Restored confidence in campaign and funnel reporting.
Enabled paid media optimization using cleaner, reliable conversion signals.
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