Case Study 06 · Performance Marketing & Growth Analytics

Build a measurement-led DTC growth system.

Built a full funnel DTC operating system spanning positioning, paid acquisition, creative testing, attribution, lifecycle, and conversion analysis.

ShopifyMeta AdsGoogle AdsGA4HiggsfieldMCPAI SkillsAttribution

Impact

2.18x first profitable ROAS

Business impact

Connected paid media, offer strategy, analytics, and lifecycle decisions into one measurable growth system.

The challenge

No defined brand intelligence, customer avatar, or differentiation mechanism.

Meta and Google Ads needed to be built from scratch with no conversion history.

Lifecycle marketing and attribution needed a consistent structure.

Offer and funnel decisions needed to be tied back to measurable customer behavior.

Developed customer avatar, positioning, messaging, and offer frameworks.

Built Meta paid acquisition strategy, campaign structure, and creative testing systems.

Used Meta and Higgsfield MCP workflows to create, test, and iterate ad creative tied to campaign strategy and performance signals.

Built reusable AI Skills, prompts, and workflow instructions in GitHub repositories to standardize creative production and marketing execution.

Structured Google Ads, cross-channel attribution, Shopify funnel analysis, lifecycle email and SMS, CRO, and retention into one operating system.

Produced a first profitable Meta ad set at 2.18x ROAS.

Identified a lowest-cost buyer segment at $19.54 per purchase.

Restructured the offer from a flat bundle into a tiered value ladder.

Built a repeatable measurement and growth foundation spanning acquisition through retention.