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Case Study 07 · Digital Growth Infrastructure
Build digital growth infrastructure from zero.
Built the website, analytics, paid media, content, and event growth foundation for a local food business that was later featured on Netflix's Fresh, Fried & Crispy.
WebsiteGA4Meta AdsPaid SocialContent StrategyGrowth Analytics
Impact
From no digital footprint to Netflix's Fresh, Fried & Crispy
Business impact
Built measurable demand and repeatable growth systems that helped Shabazz Seafood grow from no digital footprint to a feature on Netflix's Fresh, Fried & Crispy.
01
The challenge
No website, analytics, or conversion tracking.
Growth depended on word of mouth and foot traffic.
There was no visibility into how marketing influenced customer demand.
No structured digital strategy existed to expand beyond the local community.
02
The approach
Built the website and digital marketing foundation from scratch.
Established social channels and a consistent content strategy.
Launched paid social to drive awareness and foot traffic.
Implemented analytics and conversion tracking and built event-driven growth programs.
03
The outcome
Created a fully operational digital growth system from zero.
Paid media and social drove measurable customer demand and in-store traffic.
Event-based marketing created recurring revenue and community engagement.
Sustained digital growth supported a feature on Netflix's Fresh, Fried & Crispy.
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