Case Study 04 · Attribution & Funnel Analytics

See the full subscription funnel.

Unified traffic, trial starts, subscriptions, revenue, and attribution into one reporting system for a subscription streaming platform.

GA4GTMGoogle AdsLooker StudioAttributionRevenue Tracking

Impact

Full funnel revenue visibility across the subscription lifecycle

Business impact

Improved channel evaluation by aligning conversion and revenue data across analytics, advertising, and reporting.

The challenge

Customer journey visibility was incomplete across blog, free trial, and paid subscription stages.

Revenue attribution was inconsistent across GA4, GTM, and Google Ads.

Conversion definitions conflicted across platforms.

Blog and subscription data were siloed with no unified reporting.

Designed Looker Studio reporting covering traffic, trial starts, purchases, revenue, and the blog-to-subscription journey.

Standardized conversion definitions for trial starts and paid purchases.

Validated revenue events and aligned accurate data into Google Ads for ROAS reporting.

Built first-touch and last-touch attribution reporting to evaluate channel performance.

Created a reliable view across the full subscription funnel.

Aligned revenue and conversion data across GA4, Google Ads, and Looker Studio.

Enabled marketing channels to be evaluated on true performance impact.

Built a scalable analytics foundation for ongoing testing and growth.